From Mid-July, award-winning designer Noëlle Adam will present her stunning designs online at the ASOS Outlet. Noëlle Adam is proud to present her Spring/Summer 2010 Collection to fashion’s largest online retailer and will offer her limited edition Maxi Dresses and Statement Necklaces at an exceptional discounted price...

Online buyers will receive a designer discount of up to 50% across the Noëlle Adam Maxi Dress Range, including the Halter ZigZag, the Halter Peacock, the Halter Black & Gold and the Paisley Classic Maxi Dress, priced from £85-£120. The luxury limited edition Grey Beads Queen, and Double Dutch Black Roses will also be available as exclusive additions, as featured on InStyle.co.uk, MarieClaire.co.uk, and recommended by Tess Daly in the Daily Mirror.

The fabulous Halter Black Gold, is ‘the’ summer party essential this season, and can be bought alongside Noëlle’s recommended statement necklaces for a complete styling concept. To accompany Noelle’s dresses, four different styles of Lace Statement Necklaces will be available to buy, priced £35-55, two of which are currently sold out on the Noëlle Adam website!

Noëlle Adam’s collection offers interpretations of bohemian and romantic trends including tribal prints, bold colour, and elegant butterfly motifs, as well as fairytale-inspired beaded necklines. The signature range of Classic Maxi Dresses, offer a unique ease of fitting and flattering fluid lines in cotton poplin and cotton jersey; whilst the range of Lace Statement Necklaces offer a touch of luxurious glamour.

Noëlle Adam commented: “I am delighted that my Spring/Summer 2010 Collection will now be available at ASOS, which is vastly becoming the number one online shopping destination, enabling easier access to my designs. I see my designs being worn by all women, who want to feel comfortable, feminine and secure in themselves.”