Remember that infamous episode of Sex and the City, when Aiden gave Carrie the “wrong” ring? And that infamous discussion amongst the SATC girls over Cosmopolitans about how the “wrong ring” spells “wrong guy”? Ask any woman and she will tell you that jewellery is a very personal matter and always difficult to get right. So ladies, why on earth do we leave it down to the man in our life (who frankly, many of us are reluctant to let loose on the task of choosing wallpaper) to pick the most important ring of our lives, the one which hopefully we will wear forever?

Simulated diamond brand, Brilliant Inc has come up with a solution. They suggest you alert your man to the growing trend for men to circumvent the trauma of ring-picking on their own by purchasing a “holding ring” to propose with so the two of you can pick out, or design the (actual) ring at a later date.
The concept is not a new one of course – most of us have heard tales of romantic yet jovial gestures in the form of Hula Hoops, or Haribo rings...but Brilliant Inc are bringing a touch of style to the concept. Brilliant Inc offer a dazzling range of stunning solitaires perfect for this special occasion, at a fraction of the price of a natural diamond solitaire, yet with a sparkling quality unmatched by other diamond substitutes and ethical credentials that would keep the greenest of eco queens smiling.
And if you and your man do go on to pick a stonking natural diamond ring to be the “official” ring, why not keep the second one tucked away to take on holiday, to avoid the need for complicated travel insurance policies? No girl in her right mind is ever going to complain about having two dazzling rings in her jewellery box now, is she?!
Man gets girl. Girl gets TWO rings. Everyone happy.