Passion for Life Healthcare announces that Boots has enlisted its Bio-Fem nipple care range in major Boots stores nationwide.

BothBio-FemInstant Moisturising Balm and Bio-Fem Instant Relief Compress are the only products available to mothers that are preservative and lanolin-free in the nipple care category. Applied directly to the nipple area, both products are 100% safe for both baby and mother (the formulae does not need to be removed prior to breastfeeding), and provide immediate and effective relief when mum needs it most.

Bio-Fem’s position as a leading nipple care range is reflected by both products having won a prestigious place in the 2007 TIPS Awards. The TIPS Awards are judged by real parents testing the nipple care products for their effectiveness, the product information available, ingredients and how likely they would be to recommend to others. The Awards were founded in 2005 by Sharon Trotter, a renowned midwife, author and expert on breastfeeding. Bio-Fem competed amongst other top brands including Avent and Lansinoh with Bio-Fem Instant Relief Compress coming out on top with the highest overall score, winning ‘Best of the Best’.

Statistics show 80 - 95% of nursing mothers experience soreness when breastfeeding. Bio-Fem Instant Moisturising Balm moisturises the nipples and areola during late pregnancy, to help prepare the nipples and protects the skin during nursing. Bio-Fem Instant Moisturising Balm was ‘Highly Commended’ in the Awards and again outscored established brands, receiving praise for providing ‘a fresh new approach to nipple creams’.

Bio-Fem Instant Relief Compress soothes pain, reduces swelling and prevents infection for breastfeeding mothers suffering from cracked and damaged nipples. The compress is easily applied, with one side impregnated with Bio-Active gel, based on a patented complex known as 2QR. This blocks the development of harmful micro-organisms and thus prevents infection, helping to support the natural healing process and to stimulate the repair mechanism of damaged skin.

Manda Mootien, Brand Manager for Bio-Fem, says: “For many new mothers, finding the correct latch can be tricky. Bio-Fem Instant Relief Balm and Compress are designed to make this time easier. The products are entirely safe for the baby and can be used as often as required. Our distribution through major Boots stores means that an alternative to the nipple care products currently in store, is now easily available. We have seen how successful Bio-Fem has been with independents and we are confident we will see the same in Boots.”

Bio-Fem Instant Moisturising Balm (£5.99 for 30ml) and Instant Relief Compress (a pack of 12 for £9.99) for breastfeeding are available nationally in the Baby Skincare section of selected Boots stores.