Cake Genie was established in 1992 by Julie Orton who is the founder and sole proprietor. After attending evening classes in cake decoration she went on to study at Fareham College and completed a two year City & Guilds course in Creative Design and Sugarcraft.
Julie also gained a City & Guilds, Adult Education Teaching Certificate and taught at Felpham Community College Adult Education Centre. She continues to teach privately at home where she can give one to one tuition. She has attended courses in Hygiene and food and safety seminars organised by Arun District Council. Julie has just finished a training course with the UK Chocolatier Master 2007.

Cake Genie's premises have also been inspected by the Arun District Council's Environmental Health Department who commented on "a very clean and well run kitchen".